Collaborative design for inclusive amusement rides
The Challenge
Most park rides exclude guests who use mobility devices, limiting the choices available for all visitors. Morgan’s Wonderland aims to innovate for inclusion, rather than retrofit out of necessity.
The Solution
Through collaborative design, testing and refinement at Morgan’s Wonderland — the largest inclusion lab in the world — we worked together to reinvent rides to support people with a variety of challenges including transfer-free access and non-visible, neurodivergent disabilities like autism.
The Impact
Increased industry awareness and momentum toward making inclusion a standard feature for all rides.